Back for Daytona.

Doing something fun since we’re excited to see Justin Barcia back for Daytona SX this weekend!

Today at 4PM, head over to our instagram (stheart) & enter to win one of our Justin Barcia Signature Beanies. Simply like the photo & tag a friend in the comments for a chance to win a beanie for you and your best friend!

Visit our instagram.

Photo :: VurbMoto / Ryne Swanberg



Our collaboration with the one they call “Bam Bam”, has arrived. Designed with two-time 250 East Supercross Champion Justin Barcia. The unique two-tone (Burgundy/Teal) creates a visual effect when wearing. Made in USA.


Behind The Dream :: Jordon Smith

The first episode of CBS Sports Supercross special “Behind The Dream” aired, featuring Stheart rider Jordon Smith. Not only were we pumped to see logo up on the big screen, but they showed the realism of the sport rather than just the final product we see at the races. Watch the episode above and get a better look at the sport & what someone like Jordon goes through every single day of his life.

Living the stheart lifestyle to the fullest.

a few more screenshots ::


A collaboration with the one & only Bam Bam.


Olympics of MX / Keith Tucker

Keith Tucker walks away from the 2013 Winter Olympics of MX with 5 championships.

Not only is the this the last big amateur national of the year, but also a first look at everyone getting situated with their 2014 ride. By the looks of it, Keith is digging his set-up. Congrats!

Hope for a speedy recovery from the rest of our crew, Jordon Smith & Dakota Alix. Get well soon! Photos courtesy of VurbMoto

Below: On board w/Keith Tucker taking the win in 250B.

Mini O’s / Supercross Wrap-Up

3 titles & 5 podiums so far – our riders have made their mark during the Supercross portion of the Winter Olympics of MX.

DAKOTA ALIX not only won 450A, he also set the fastest lap time of the day on Monday. Unfortunately, after taking 1st in 450A & 2nd in 250A, Dakota was injured and may not be partaking in the Motocross portion this week. We don’t know the details yet but have heard that Dakota made a trip to the hospital due to a large gash in his knee.

EDIT: We’ve learned that Dakota broke his knee cap & will undergo surgery.

KEITH TUCKER won two titles (250B & 450B) so far and a total of 3 podiums! Looks like Tucker worked out all of the bugs during his heat races and will be a huge force in the B classes all week.

JORDON SMITH was removed from racing early on due to a huge crash that resulted in a broken femur. From some footage that surfaced, it appears that a rider in front of Jordon broke their chain and provided little to no room to move. Unfortunately, this was right before one of the bigger jumps on the track. Best of wishes to Jordon & hope for a full/healthy recovery.

Below is the painful to even look at x-ray and footage showing the crash.

All photos courtesy of VurbMoto

en route / monster energy cup

A word w/ Jordon Smith about the Monster Energy Cup in Vegas.

Catch Jordon along with our riders Dakota Alix & Keith Tucker at this years event on October 19th.